Wind River
Library and Nonprofit Consulting
Library and Nonprofit Consulting
| The Customer Driven Library |
 |
 |
 |
 |
 |
 |
 |
 |
 |
| Creating the Customer-Driven Library: Building on the Bookstore Model |
| Read an excerpt from "Creating the Customer-Driven Library: Building on the Bookstore Model. |
Reviewers' Comments
"Why should nonprofit libraries look to for-profit bookstores as models of library
service? A visit to a local large chain bookstore is likely to reveal an attractively
decorated facility resembling a "nineteenth-century library, complete with imitation
oak paneling and bookcases, leather chairs, and dark, gleaming library tables" and
"a broad spectrum of customers strolling through the aisles or enjoying their
espresso in the bookstore cafe," attending a children's story hour or book
discussion group--the latter formerly in the purview of traditional public library
service. Woodward, director of the Fremont County Library System offers a timely
and thought-provoking analysis of the contemporary book superstore phenomenon
in order to arrive at suggestions not only for improving library service but also for
enhancing marketing and promotion techniques by taking cues from the customer-
driven philosophies of bookstores. A welcome addition to any library administrator's
personal collection, Woodward's excellent treatise on the library-bookstore
dichotomy is recommended for all public and academic libraries and library
consultants."
--Booklist
"Jeannette Woodward gives permission to be a copycat in her new book ‘Creating
the Customer-Driven Library: Building on the Bookstore Model.’ She examines
bookstore successes for ways that libraries can market their services using low-or
no-cost techniques, including how to create accessible signs, catalogs, and interior
spaces; providing a step-by-step promotion plan; and offering effective
communication through brochures and websites.”
--American Libraries
“Woodward capitalizes on the popularity of bookstores by identifying lessons
learned from their success that can benefit libraries. She compares the customer
experience in both settings and makes several recommendations about
enhancements that libraries should consider adopting such as signage, displays,
and comfortable furnishings. In addition, she discusses the how-tos of marketing
plans, publicity and public relations, and outreach to e-customers.”
--Portal: Libraries and the Academy
For more
information or to
purchase
Creating the
Customer-Driven
Library: Building
on the Bookstore
Model
Click here
information or to
purchase
Creating the
Customer-Driven
Library: Building
on the Bookstore
Model
Click here